Most local business owners have tried a few local SEO tips, but it’s easy to get lost in the weeds of technical tips and feel overwhelmed by Google’s complex algorithm.
The article titled “How To Optimize Your Website For Local Search” from Copyblogger, authored by Megan Mahoney, provides a comprehensive guide to local SEO, emphasizing the importance of quality business operations over mere technical optimizations for search engine ranking.
It outlines Google’s local search algorithm, which prioritizes relevance, distance, and prominence to determine the best search results. Key steps for local SEO success include claiming and optimizing a Google Business Profile, creating dedicated pages for each location and service, conducting keyword research, and implementing on-page SEO.
The article also stresses the importance of internal linking, adding local business schema, listing in local directories, acquiring local backlinks, and developing a review generation strategy.
Additionally, the piece highlights the indirect benefits of social media presence and offers further resources for those needing more assistance in local SEO.
